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What's New At Allure Swimwear

 and

Princesse Tam-Tam-by Allure Lingerie

    The collection at Allure Swimwear of sensational  swimwear changes almost daily, so we will not attempt to keep you up to date on each delivery.    Our lingerie store, Princesse Tam-Tam - by Allure at the Royal Hawaiian Center also has the widest and most unique lingerie collection in Hawaii, changing and getting better all the time.  Where practical, we will try to let you know of new additions to our collections and other news regarding Allure Swimwear and Princesse Tam-Tam.

    We are also very pleased to announce that the Allure family of fine swim and lingerie boutiques will expand in November 2008 with the addition of the Ai Amour Luxury Lingerie boutique at the Royal Hawaiian Center (ground floor B building arcade).  Ai Amour  Luxury Lingerie will feature the very best collection of the world's finest lingerie with lines such as La Perla, Christian Lacroix, John Galliano, Aubade, Parah, Rosy, Cotton Club, Barbara, Ravage, Lise Charmel, Chantelle just to name a few.  The fabulous collection at Princesse Tam-Tam will remain and expand as we will now have more room to present Hawaii with the finest lingerie collection to be found.   News will be posted at http://www.aiamour-luxurylingerie.com/ as it is developed.  These sites will be linked for your convenience.      

    For 2009 see our new  "What's New" pages for Allure Swimwear and for Princesse Tam-Tam fine lingerie

 

 

 

 

 

 

 

 

Nov. 2008 - Wear what the Superstars are wearing - Maya Swimwear- only at Allure Swimwear

 

   Maya - Sanskrit for "illusion" is the hottest new line of swimwear, available on Oahu only at Allure Swimwear, has arrived.

    Jessica Alba, Lindsey Lohan, Nicole Richie, Fergie, Vanessa Minnillo and a host of the hottest and most beautiful Hollywood starlets are wearing and looking absolutely great in Maya Swimwear. 

    You will look great too in .  Great signature cuts and fabrics .  The designer and founder of Maya Swimwear, Carolina Dinardi says,  "The main idea of my design is to combine glamour, style and femininity, without losing freedom.  I want people to feel the confidence that comfort gives and have fun with it."

Come on into Allure Swimwear, try it on, see for yourself.

 

 

 

 Nov. 2008 - Exclusive Italian Verdissima Swimwear Arrives -

  

Verdissima Mare, from Italy has just arrived for the Winter season.  Verdissima is known for its vibrant colors, exquisite fit, fabulous fabrics and sexiness.  The suits are in limited supply at Allure Swimwear at the Royal Hawaiian Center and Hilton Hawaiian Village.  They are available in Hawaii only at Allure Swimwear.  Come in and try yours on right away.

 

 

Allure honored with Russell Tanoue photo shoot for MidWeek's 2008 Swim Issue

  Allure  Swimwear has again been honored to be included in the MidWeek's 2008 Swim Issue.  The selection of suits and photography is by renown  photographer Russell Tanoue.  He is one of Hawaii's very top fashion and glamour photographers with a incredible history of more than two decades of shooting top models, actors, actresses, playmates and aspiring talent in all fields.  In his biography on his websites (go to www.rtfoto.com or www.russelltanoue.com to see more of his fabulous work and learn more about him)  he notes that he "believes true beauty lives within all off us."  We at Allure Swimwear and Princesse Tam-Tam and Ai Amour lingerie boutiques share that view fully, and have built our collections to reflect that while all women may be different, they are all beautiful and we have the swimwear and lingerie to help them express that.

    Thanks also to Yu Shing Ting from MidWeek magazine for recognizing the strength and diversity of our collections.  The great piece in MidWeek can only hint at what you will find, so please come into our stores and see for yourself.

May Brings Fabulous New Swimwear to Hawaii - exclusively at Allure Swimwear

    As Spring turns to Summer, new arrivals of fantastic swimwear are arriving.

        - Pin-Up Stars - New and exclusive to Allure Swimwear in Hawaii.  One of Italy's top fashion lines of swimwear is now available.   Pin-Up Stars and Miss Bikini were the "buzz" of the recent Milan fashion weeks.

        - Miss Bikini - The 2008 shipment is arriving mid-May.  Miss Bikini is exclusive to Allure Swimwear in Hawaii and is rarely seen anywhere in the U.S.  Another line of sexy and sophisticated lines of Italian swimwear, designed with Italian flair and Brazilian cuts, it has been a favorite line in Allure Swimwear for several years.  They produce only once a year, so for the best selection of this truly unique swimwear visit us early.  Should be in the stores by Mid-May

        -Pompei Beach - Another Italian line, featured yearly in SI Swim Issue has arrived as a new addition to our growing collection.

        -Letarte - Just arrived the newest groups from this Maui created line.  A line that has grown from Maui to being a world fashion leader.

    These new arrivals join the more than 100 labels presented in our stores everyday - a constantly changing and growing collection - Hawaii's finest.

New Name on the Vastly Improved Royal Hawaiian Center

    Don't be surprised, don't be concerned.  We haven't moved.  What you have known for years as the Royal Hawaiian Shopping Center will became the Royal Hawaiian Center on February first.  It is appropriate in that it so much better describes the revitalized center after a "total makeover" to restore the center as the true center of Waikiki.  The new name signals that the Center offers more than just great shopping--which is now even better than before--with new great dining and entertainment and is setting the mood of Waikiki as a gathering place for visitors and locals. 

Princesse Tam-Tam Adds Fabulous Christian Lacroix and John Galliano Lingerie Lines to Already Amazing Collection.

    Just arrived are two new fabulous lines of lingerie to join the already extraordinary collection at Princesse Tam-Tam.  We are proud to announce that we have added the lingerie collections World renown designers John Galliano and Christian Lacroix.   .... ard more new and exciting lines are on the way.

 

Shown on left:  Christian Lacroix, Belle du Jour theme of fine lace and bows.  Traditional flair in today's finest lingerie.

 

Shown on right:  John Galliano, Newspaper theme with John's own newspaper and stories.  An Iconic Galliano concept.

 

Another Great Line Joins the Collection at Princesse Tam-Tam Lingerie

    Princesse Tam-Tam by Allure is proud to announce that we have added the very well known and highly acclaimed line Chantal Thomass to our collection of exquisite fine lingerie at the Royal Hawaiian Shopping Center.  The first group has just arrived for the holidays, and new groups will be arriving all the time.   This is just another fantastic line in what is already the very best lingerie collection in Hawaii.  Other very exciting new lines will come in January and February.  Look here for the announcement.  (Nov. 2007)

Allure at the Royal Hawaiian Shopping Center Opens in its NEW LOCATION

Our new location on the Ground Floor just on the Diamond Head side of the beautiful new Royal Grove at Helumoa is now open.  Come in and see more wonderful swimwear in a new warm and inviting atmosphere.  (Oct. 2007)

 

 

Princesse Tam-Tam Reopens After Extensive Renovation

   Princesse Tam-Tam is back home and better than ever at the Royal Hawaiian Shopping Center - Third Floor - A Building Hibiscus Court (A307).  The renovated store re-opened on February 22nd. A new clean modern and bright look will great you.  A sparkling floor, a shimmer screen of silver beads and an all glass store front serve to better highlight Honolulu's best lingerie collection.  Most important, you will find that collection newly expanded and more extensive with the addition of several new lines and more to come.   The renovation is complete and the store is brand new, but the value prices on the world's finest lingerie are still here.

Allure - The Finest Swimwear Collection in Hawaii Keeps Getting Better

    The collection keeps getting better almost every day.  Allure has many lines that are exclusive to Allure in Hawaii or on Oahu.  Newly arriving are the latest from Betsy Johnson Swim, V Del Sol, Red Carter, Martini Sol and many more.  Our active collection of leading swimwear lines is at about 110 at the present, with the best in active, surf, designer, Brazilian, European, contemporary, misssy and more.

Construction to begin "soon" on Allure's new flagship location at the Royal Hawaiian Shopping Center.

    It has taken awhile, but massive building projects and improvements normally do.  Construction on the new Allure location on the ground floor of C Building of the Royal Hawaiian Shopping Center, just of the beautifully restored Royal Grove at Helumoa in the middle of the center right on Kalakaua Avenue, will begin in a few weeks, and open as soon as we can when the surrounding area and stores also are ready -- this Summer!   Watch here for developments.

Princesse Tam-Tam - New lines and themes arriving now.

    Wonderful new items are now in the store.  The new themes from Princesse Tam-Tam are fantastic as are the newest arrivals from Off Limits by Parah, and Ravage from Italy.  You won't find these lines anywhere else in Hawaii and you  won't find them together anywhere else.

 La Perla Swim at Allure

     Allure has joined a very select group of swim boutiques and now offers La Perla Swim.  Allure is the only swim specialty retailer in Honolulu that has La Perla Swim.  The design and quality are unsurpassed.  Yes, it isn't cheap... the best never are.  But when you see it you will appreciate what makes it different and distinctive.  Not for everyone.  But maybe just for you.

November 2006 - Princesse Tam-Tam  Moved for Renovation

    Princesse Tam-Tam, by Allure, at the Royal Hawaiian Shopping Center began a six to eight week renovation on November 2nd.  While its space (A307) on the Third Floor of the Royal Hawaiian Shopping Center is being completely redone, it has moved in temporarily with Allure--a few doors down the walkway in A307.  All of your favorite lingerie is still available, along with many wonderful new items.  When finished, in late December, the new Princesse Tam-Tam, by Allure will be a modern, bright, white and shimmering silver boutique perfect for seeing and appreciating all the wonderful lingerie that this unique lingerie boutique has to offer.  In the meantime, please come see us in A310, the temporary home now of both Allure and Princesse Tam-Tam.

June 2006 - More Hot Stuff.

    Just in is our latest fantastic addition to our exceptional fitness wear collection -- Planet Body.  Another Allure exclusive in Hawaii, Planet Body is a great line of Brazilian inspired body/casual/active wear designed and influenced by  sexy and dynamic South Florida.  Come see this really great and fun new line.  And... the exclusive and really stunning collection of fashion to be found at Allure just got even better with the arrival of the newest items in the Ema Savahl Couture collection.  Sexy, smart, sophisticated...and totally unique.

       Ema Savahl Crochet Halter Top                                            Planet Body

 

 

June 2006 - Summer Is here. Its getting hot, and so is our collection.

    Newly arrived are the latest and "hottest" in swim fashion.  Rosa Cha is high style and high fashion from the famous Brazilian couture designer, and Microkitten is the latest, hottest, and the smallest in Brazilian bikinis from Miami. These two new groups are just arriving in the stores along with great new suits from Gottex, Raisins, Leilani, Cover Style, Luli Fama and many many more.

       Rosa Cha - Brazilian Bandit and Bullets                Microkitten - Brazilian Mini - G String

 

May 2006 More New Arrivals.

    New and exciting lines for Summer are arriving daily.  Our exclusive Miss Bikini from Rome, Italy has arrived with the newest and hottest bikinis from Italy.  Also just arrived are the latest from high end designer Carmen Mark Valvo, and other fine lines such as Be Creative, the latest Billabong, Rusty, more of the very popular Rasta, in brown and white from Cover Style, and many  more.

                Be Creative                                      Miss Bikini                                     Cover Style - Rasta

 

Apr 2006 - Very different and very exciting new swim lines, and new fantastic fitness arriving at Allure.

    Designer swim Red Carter from Miami, cutting edge fashion swim, and Hello Kitty swim have arrived together with an exciting new fitness line, Body Planet, arriving soon, that has to be seen in person to be appreciated.

Also arriving in early April are some of the newest and most trendy swim lines with suits from cutting edge lines Luli Fama, and Cyn & Luca to name just a few.  The new season of the designer line, Gideon Oberson has a sensational leather-look that is simply fantastic.  These lines are joining all the other, over 100 labels, that are arriving daily.  Come in and see why Allure is known as the swim boutique with the best selection almost anywhere.

Mar 2006 - New Season of Princesse Tam-Tam in the store now.

    The Spring/Summer 2005 themes have begun to arrive.  The new Milady, Jalousie, Virevolte, Precieuse, Vertige, Frivole, Vanite, and Tentation themes have arrived in the first sets of the new color pallete.  Please see the Princesse Tam-Tam page (Fine Lingerie) to see some of the new themes.

Jan 2006 - Allure at RHSC to Relocate TWICE  in the next several months. 

    Please find us.  As part of the massive revitalization of the Royal Hawaiian Shopping Center. Allure will be relocating twice in the next few months.  We will be found temporarily on the Third Floor of A Building  (Hibiscus Court) in C310, directly above our present location.  We will be here until late Summer of 2006 and then open a new store on the Ground Floor, more centrally located within the Royal Hawaiian Shopping Center, nearer to new and beautifully expanded Royal Grove.  We will keep you posted.