As we have tried to illustrate on these pages, Allure is indeed different than other swim boutiques and department store swim sections in many ways.
First - Allure is all about selection. That selection is all about finding the right suit for everyone. We have the widest and most unique selection of suits to be found anywhere. A quick glace at the swimwear page on this site will give you a glimpse or the hundreds of styles available from over 100 of the world's finest swimwear lines.
Second - We could list reasons two and three as selection as well. It is not always obvious that Allure's collection is so extensive as it is changing almost everyday. While most swim stores give the impression of a huge selection by having many of the same suits from a limited number of brands in several color. This makes you believe that you are looking at a vast collection, but in fact you are limited to a few styles and colors. Not at Allure.
Third - Location, Value, Quality and Service - With locations in the heart of Waikiki at the Royal Hawaiian Shopping Center, at the best resort on the best beach in Waikiki at the Hilton Hawaiian Village Beach Resort & Spa, and with the easy access and ample free parking at a favorite shopping, movie and dining destination, Ward Centre, it is easy to shop in a very pleasant and fun environment.
Don't let the fact that Allure looks clean, contemporary and stylish fool you into thinking we are expensive. We are not. You will find everything priced at or below the MSRP (manufacturers suggested retail price). No "tourist prices," no "hotel prices," no "nice shopping center mark ups." Good swimwear is not cheap. Quality is very important in swimwear. The best fabrics and detail construction is costly, and sadly the price of all swimwear is going up all the time. But, shop and compare and you will see "Allure is a good deal."
Service is important. Buying the right swimsuit is considered by some a "stressful event." Not at Allure. It is to be fun, and with a happy result of finding the suit that is perfect for you. Our staff is knowledgeable, but not pushy, and will gladly show you what is new, and maybe something you would like if only you tried it on. In selecting the suit you want, remember we don't consider it a uniform. You don't have to look like everyone else. Look the way you want to look. If you want tiny, we have tiny. If you want designer, we have designer. If you want surf/active, we have it. If you want conservative or sophisticated, we have it. And, if you want unique and fashionable, we have it. All you have to do is look.
As a rule, the answer is "NO." So why, you may ask, do we have this website? To let you know that we exist and what we have to offer.
More than almost anything else, swimwear and lingerie are ALL ABOUT THE FIT. We are not anti-modern, and recognize the strength of on-line shopping. However our first concern is your satisfaction, and if you don't try on the suit, and others too, you will never know if it is the one you want. Swimwear sizing is far from a science. While some sizing is "standard," the small form one company may be more like a medium or extra small from another. The sizing of the Brazilian suits from Brazil and for Brazil does not really correspond to what we know... its runs very small. European sizes and fits are different too, as are many of the top designers. So far we are only talking about size, not cut and fit. So while what you see in a photo may be perfect for you, you won't know until you try it on. Additionally, as we talked about our discussion of our selection, we do not bring in mass numbers of a few styles. Rather, we bring is many many styles, and turn over our collection very quickly. That just will not work for us in a mail order or e-commerce environment.
However, from time to time we do accept a mail order request. Usually this is when a customer wants another suit like the one they have already purchased from us, but in a different color, or they left Hawaii without buying the suit they were thinking about, want it now, and find they can't find it anywhere else. In those rare cases we will do what we can to respond...if we still have it. E-mail us if you have such a request and we will see what we can do for you.
Allure does carry a section of "separates" or "mix and match" suits, but because of our philosophy on selection and pricing, we sell most of our suits as sets. We have found that the vast majority of our customers can enjoy a perfect fit with matched sets. Nonetheless, we recognize that some of our customers feel a need for separates. We have them in basic styles and solid colors and nice prints, but the separates selection is limited compared to our main collection.
Because swimwear, and lingerie, is intimate apparel, we maintain a strict return policy for the protection of all of our customers. Our return policy is in strict compliance with the laws of the State of Hawaii.
Return Policy
No refunds, exchanges only. Exchanges must be within seven days of purchase*. You must present the original sales receipt for exchanges. Garment may not have been worn, and hang tags must still be attached. Exchanges will be made for a store credit to be applied to the purchase of a new item at time or return or at any future date. Store Credits do not expire, but the original document must be retained by the customer. Items worn and damaged may not be returned, however where practical we will assist in providing a replacement clasp or getting the suit repaired for you at very nominal cost.
* When an item is purchased as a gift, tell the sales person and you will be given a "gift receipt" in addition to the original receipt that will allow return of the item for thirty days.
Allure operates Princesse Tam-Tam - by Allure in Hawaii. When Allure started, it was unique in that the store featured lingerie and swimwear together in one store. As the collections of both swimwear and lingerie grew significantly, it became necessary to divide them into two stores, and Princesse Tam-Tam-by Allure was created to meet this need. Carrying on a bit of its initial tradition and philosophy, and to allow for customers at other locations to have access to some of the lingerie collection, Allure at Ward Centre and Allure at the Hilton Hawaiian Village have a small portion of the Princesse Tam-Tam lingerie holdings available three as well.
Allure, Royal Hawaiian Shopping Center, Waikiki - 10:00 a.m. - 10:00 p.m. Daily
Allure, Hilton Hawaiian Village Beach Resort & Spa - 9:00 a.m. - 9:30 p.m. Daily
Allure, Ward Centre - Mon-Sat. - 10:00 a.m. - 9:00 p.m., Sunday 10:00 a.m. - 5 p.m. - Closed on major holidays. Check in the "What's New" Section for more information.